Transforming Glycostem’s Digital Presence
Glycostem is a clinical-stage biotech company developing groundbreaking stem cell-based Natural Killer (NK) cell therapies for cancer patients. Their innovative technology platform generates NK cells from umbilical cord blood stem cells for cancer immunotherapy treatments.
Comprehensive corporate website redesign for Glycostem
CHALLENGEGlycostem approached us with several key challenges that needed addressing in their website redevelopment:
Glycostem approached us with several key challenges that needed addressing in their website redevelopment:
- Their existing website failed to reflect their evolution as a company and recent rebranding efforts.
- Content management was challenging for their non-technical team members who needed to create and modify pages.
- The user experience was outdated and didn’t effectively communicate their scientific breakthroughs and research.
- They needed to enhance corporate visibility and reputation to connect with potential partners, investors, and patients.
- The website required multilingual capabilities to serve their international stakeholders across Europe and beyond.
- The site architecture needed optimization to improve visitor engagement and information accessibility.
Since Glycostem operates in the highly specialized cell therapy field, it was crucial that complex scientific information be presented in an accessible yet authoritative manner, balancing technical accuracy with clear communication.
Tailored web solutions for Glycostem’s needs
SOLUTIONFor this project, our team worked closely with Glycostem’s marketing department and scientific advisors to ensure both brand alignment and scientific accuracy. The collaboration process included:
- Multiple discovery sessions to understand Glycostem’s unique value proposition and target audiences.
- Creation of several design prototypes, followed by iterative improvement cycles.
- Regular stakeholder meetings to ensure the scientific content remained accurate while becoming more accessible.
- Content workshops to help structure information in a user-friendly manner.
This collaborative approach ensured we could deliver a website that balanced scientific credibility with effective communication.
Developing the optimal platform for the new website
TECHNOLOGYAfter careful consideration of Glycostem’s requirements, we selected Drupal 8 based on several factors:
- Drupal’s robust content management capabilities make it ideal for their non-technical staff.
- The framework’s flexibility allowed us to create custom content types reflecting their specialized needs.
- Built-in multilingual support accommodated their international audience.
- Scalability to grow with the company as they expand their research and clinical trials.
- Strong security features to protect sensitive information.
We implemented a paragraph-based website-building system that empowers Glycostem’s team to easily create and edit pages through an intuitive interface, arranging content blocks, images, and other media without requiring technical knowledge.
We also integrated several third-party tools to enhance functionality:
- Google Maps integration with geolocation recognition.
- Social media platform connections.
- Analytics tools for monitoring site performance and user behavior.
- Contact form integration with their CRM system
What we achieved
OUTCOMEOur collaboration with Glycostem resulted in a completely transformed digital presence that:
- Aligns perfectly with their new corporate identity and scientific positioning.
- Provides an intuitive content management experience for their team.
- Delivers an engaging, modern user interface that effectively communicates complex scientific concepts.
- Supports multiple languages (English, Dutch, German, and French) to serve their international audience.
- Features responsive design ensuring optimal viewing across all devices.
- Significantly improves site navigation and information architecture.
The new website serves as a powerful tool for Glycostem to increase visibility, establish credibility in the biotech community, and effectively communicate with diverse stakeholders, including patients, healthcare providers, researchers, and potential investors.
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What client says
Functionality
As a pioneering organization in the specialized cell therapy field, Glycostem needed a digital presence that reflected its cutting-edge work and new corporate identity. With this goal, the company sought a web development partner to update its corporate website. The new Glycostem website includes numerous advanced features:
Intuitive page builder. Paragraph-based website building system allowing non-technical staff to create sophisticated page layouts with custom positioning of text, images, and media
Multilingual support. Comprehensive multilingual functionality supporting English, Dutch, German, and French, with easy content translation management
Interactive elements. Dynamic components, including animated information graphics that explain complex scientific concepts.
Location services. Google Maps integration with geolocation recognition to help visitors find physical locations.
Responsive design. Fully adaptive layout ensuring optimal viewing experience across desktop, tablet, and mobile devices
Media library. Sophisticated media management system for organizing and deploying scientific imagery and videos
Contact system. Advanced contact forms with department routing capabilities.
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