Digital transformation for Europe’s leading theatre producer
Stage Entertainment is the largest theatre producer in Europe, with over 20 theatres and more than 10 million annual visitors. Managing multiple regional websites with different technologies and analytics made it challenging to ensure a cohesive digital experience. AnyforSoft partnered with Stage Entertainment to develop a unified content solution and launch a revamped multisite digital platform, streamlining operations and enhancing efficiency.
Seamless digital transformation for a growing entertainment business
CHALLENGEManaging websites across multiple countries came with challenges in consistency, efficiency, and scalability.
Stage Entertainment’s regional websites operated independently, using different technologies and analytics, making management complex. Whenever a new show was announced, the team had to build a website from scratch, and each show had a different UI/UX, leading to inefficiencies.
A cohesive multisite platform was the only way to simplify and unify digital operations.
The impact of the new CMS has been huge. There is more harmony and efficiency, and we have higher-quality components than before. This also allows us to work better together across the company.
Innovative multisite solution for streamlined management
SOLUTIONTo address these challenges, AnyforSoft became a technical consulting partner, delivering a Drupal 8 multisite solution that brought all Stage Entertainment’s properties under one unified platform.
Drupal 8 multisite implementation – Consolidated all regional websites into a single, scalable system.
Centralized content management – Enabled streamlined workflows and content reuse across different websites.
Customizable UI/UX components – Standardized design elements while allowing flexibility for local adaptations.
Seamless migration process – Integrated diverse online properties while maintaining unique regional needs.
Collaborative development approach – Regular on-site visits and close coordination with Stage Entertainment’s product team ensured smooth implementation.
By unifying all websites, Stage Entertainment gained a more scalable and efficient platform, improving collaboration across regions.
Collaboration for a unified vision
Successful digital transformation requires close collaboration, and this project was no exception. Throughout the development phase, AnyforSoft worked closely with Stage Entertainment’s team to ensure seamless execution.
During the project, our team visited Stage Entertainment’s office in Amsterdam, while their Head of Product spent time at our offices. These meetings played a crucial role in strengthening our understanding of business needs and aligning the technical solution with strategic goals.
By fostering close collaboration, we delivered a cohesive, scalable platform that empowers Stage Entertainment to work more efficiently across teams and regions.
Impact & results
The new multisite platform transformed Stage Entertainment’s digital ecosystem, making it more scalable, efficient, and adaptable to business needs.
- 2+ years of successful collaboration delivering scalable digital solutions.
- 5 websites developed and launched, unifying the brand’s digital presence.
- The digital impact award nomination for innovative digital transformation.
- Faster website creation using reusable components, reducing costs and increasing productivity.
- Seamless show launches with no need to build new websites from scratch.
With offline ticket sales impacted, the new digital platform became the primary revenue channel, ensuring business continuity and growth.
Looking to streamline your digital presence and optimize your content management? Let’s discuss how we can help!
Functionality Enhancements
We implemented key features to improve digital efficiency, website performance, and content management.
Drupal multisite infrastructure – Enabled centralized control while maintaining flexibility for regional adaptations.
Faster page loading – Implemented Varnish and BigPipe to optimize website speed and performance.
Cloud-based hosting – Used Acquia Cloud to manage multisite applications with a single master application.
Reusable content components – Developed custom-designed content elements to streamline website creation.
Efficient styling – Integrated PatternLab with the Emulsify theme to ensure consistent branding, streamline content structure, and enable the reuse of UI components across multiple websites.
Advanced content organization – Built a custom block library and paragraph system for structured and efficient content management.
Want to unify your brand’s digital presence?
We help enterprises streamline their digital operations by building scalable, cohesive platforms that enhance efficiency, content management, and user experience. Whether you manage multiple properties or need a centralized solution, we’ve got you covered.