News Platform Optimization for Higher Engagement
KharkivToday is one of the largest regional online news portals. To improve user engagement and streamline content management, AnyforSoft redesigned the platform and migrated it from WordPress to Drupal with Thunder CMS integration. The upgrade enhanced website performance, provided a modern and intuitive interface, and enabled more efficient content publishing.
Seamless migration without compromise
CHALLENGEAs a growing news platform, KharkivToday needed a more modern and user-friendly website to keep up with audience expectations. While the existing platform functioned well, there was room for improvement in terms of design, content management, and multimedia capabilities.
The editorial team sought a more efficient publishing workflow, while users would benefit from a more intuitive reading experience.
Additionally, ensuring platform stability, security, and seamless integration with third-party services was essential for long-term growth.
Optimized migration and enhanced UX
SOLUTIONTo address these issues, AnyforSoft implemented a comprehensive platform upgrade by migrating to Drupal 8 and integrating Thunder CMS. The key improvements included:
- A fully redesigned UI/UX for intuitive navigation and enhanced user engagement
- Implementation of Thunder CMS for simplified content management and publishing workflow
- Mobile-friendly, responsive frontend and backend themes for seamless accessibility
- Advanced multimedia handling, allowing easy embedding of images, videos, and social media content
- Improved security and stability with the Drupal installation
- Integration with Google AMP for better content distribution
- Enhanced publishing tools, including a scheduling system for content planning
With these improvements, KharkivToday now operates on a more stable, secure, and user-friendly platform, ensuring a better experience for both readers and content creators.
As a result of the redesign and migration, KharkivToday experienced a 11% increase in website traffic and a 14% rise in the time users spend on the platform.
The improved stability, security, and user-friendly interface contributed to a more engaging and reliable news portal.
With these improvements, KharkivToday now offers a more engaging and efficient experience for users and editors.
Looking to enhance your news platform’s performance? Let’s discuss how we can help!
Functionality
We implemented the following features to improve user experience, content management, and platform stability:
Modern UI/UX: Redesigned the platform with an intuitive interface for better navigation and engagement.
Advanced content management: Integrated Thunder CMS for streamlined publishing, scheduling, and editorial workflows.
Multimedia handling: Enhanced media management for seamless image and video integration within articles.
Mobile optimization: Ensured a responsive design for smooth access across all devices.
Security & stability: Strengthened platform security and resilience with Drupal updates.
Third-party integrations: Enabled seamless content distribution through Facebook and Google AMPs and news aggregators.
What we have accomplished
ACHIEVEMENTSOur efforts resulted in notable improvements in key digital publishing metrics.
11%
site traffic growth
14%
increase in average session duration
Want to boost engagement and streamline content management?
We help news platforms enhance reader experience, improve editorial workflows, and strengthen platform stability. Whether you need a more intuitive interface, better content delivery, or seamless integrations, our team ensures a smooth transition without disrupting your operations.
