Software Product Discovery Services

Start your project with software product discovery services to take the most out of your future product. The product development team that cares about your success will validate your idea and create a proper roadmap that guides you through all possible pitfalls and obstacles.

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Our Product Discovery Process

A new project idea requires a lot of attention at the very beginning of its development. Apply to product discovery services and delegate it to professionals. We will conduct a comprehensive analysis and develop a flow that will underlie a custom strategy and new product development. Critical steps in the process include:

  • Research & study: target audience and market needs to have a clear understanding of the future product value;
  • Define & prioritize business goals: an actual starting point of the project - what is it all about;
  • Clarify the success criteria: for end users and stakeholders to have a clear product vision and avoid rework or misunderstanding;
  • Creating a minimum viable product: a clickable prototype that allows to test of hypotheses and finding pain points;
  • Building project roadmap: planning the project scope, development team, technology stack, costs, deliverables, etc.

Why Do You Need Product Discovery for Project?

Too many risks are a common issue for startups and enterprises when starting a new product or line. One of the core product discovery phase tasks is to eliminate them, but it also helps you to:

  • Clearly understand and visualize the project's goals;
  • Make knowledge-based decisions;
  • Fit the product to the market ideally based on in-depth research;
  • Optimize budget and reduce development costs (for additional feature implementation or possible reworks);
  • Make more precise forecasts of future ROI and outcome;
  • Adjust your strategy according to recommendations from experienced specialists.

Benefits of a Discovery Phase

Meet customers' needs

Meet customers' needs

Be on the same page with your customers and bring them a product that really solves their problems.

Make smart decisions

Make smart decisions

MVP is a great option to test your product, collect feedback, and make changes during development, not after it.

Decrease costs and time-to-market

Decrease costs and time-to-market

Good user research on the project discovery phase saves you up to 30% of your budget and shortens the development time.

Who Is Engaged

We always thoroughly approach the team composition for cooperation, choosing only experienced employees and considering the project's specifics. The efforts of the product discovery team are aimed at achieving the best possible result:

  • Stakeholders: Product owners or their representatives to synchronize and have a clear project vision.
  • Business Analysts conduct market research and fit the product to trends and users' needs, visualize customer expectations.
  • Project Manager monitors and administers the software development process from the initial stage.
  • System Architects & Tech Lead make sure the solution can be technically implemented, to define the technology stack.
  • UX/UI Designer ensures an intuitive and smooth user experience.

Success Сases


Verifone is a global FinTech corporation that offers end-to-end electronic payment transaction solutions and value-added services at the POS and online. It sells merchant-operated, consumer-facing, and self-service payment systems to multiple industries. The company processes over 14 billion transactions annually, totaling over $450 billion flowing through its payment gateways.

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Project Discovery Deliverables

Business Analysis and Specification

Business Analysis & Specification

The business analysis allows you to validate the idea and check its viability, and the specification includes data on a software product's scope, features, architecture, and technology stack. This information is critical for further product development.

Roadmap Planning

Roadmap Planning

During the product discovery phase, you get a comprehensive guideline with the project's goals and milestones for achieving them. It is a step-by-step instruction on transforming a business idea into a digital product.



This is where the product discovery process can bring you even more value. To have a sharp solution vision, you can get mockups and wireframes and find out what the real product will look like, what features can be added, etc.

Why Choose Anyforsoft For Product Discovery?

Mature & Expert

For 10+ years, we have been a reliable partner for each of our clients, understanding the industry and company's needs, requirements, and pain points. Our core goal is to find the perfect solution to guide them to high profits.

Transparent & Open

We are proud of our communication system and development process, which is as transparent as possible. We are always in the same shoes with our clients for synchronizing vision and delivering the best-fitting products.

All-time Available

It is essential for us to make everything timely: communicate, develop, update, and deliver. We always strive to be in touch during collaboration and, after that, being in close relationships with all our clients.

Technologies We Work With

Industry Expertise

We always keep abreast of the industry trends in development, focusing on approaches that bring maximum benefit to our clients.

Media and Entertainment

Media and Entertainment

Our product discovery process allows for transforming a business idea into a successful product due to a comprehensive analysis and attention to detail. Moreover, we keep abreast of the dynamic Digital Media industry to provide you with up-to-date info and solutions.



Software product discovery services are a must for those who aim to build an educational app. Having broad expertise in the discovery stage, AnyforSoft will help you analyze the market, identifying the needs and pain points of your target users. That way, you will be able to create a competitive solution that will resonate with your customers.


In fact, the answer is on the surface: to avoid mistakes and possible failures, reduce risks and anticipate potential pitfalls. The discovery phase saves money and time.

According to the newest product development process, the next stage is creating a product strategy, which is necessary for the successful development and launch of the product.

Among the main research methods are competitive analysis and interviews, market and target audience research, surveys, testing, and more.

The duration and cost of the discovery phase vary from project to project and depend on the complexity and innovativeness of the idea, the methods of its implementation, and the wishes for the final product.

Literally, any. Any project can only benefit from the discovery phase regardless of size, industry, or topic. 

In fact, there is no such thing as the terms of the project discovery phase because it must be constantly extended: the product must remain modern and receive timely maintenance and updates. If we talk about the discovery phase for a new product, the terms here vary from several weeks to several months.

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Looking for beneficial product discovery services?

Let’s explore your business idea together and ensure it will run like clockwork.


Business Development Manager