Website Quality Assurance Checklist

Customer experience is the last source of sustainable differentiation and the new competitive battleground. Tiffani Bova, Gartner Vice President and Distinguished Analyst Introduction  It is widely acknowledged that it is impossible to make a first impression twice. At a time when many businesses are enhancing their online and mobile presence, the website is becoming the main brand 'spokesperson'. Therefore, it is so important to take care of its usability, stability, convenience, intuitive clarity, and attractiveness of the design. This goal can be reached by the reliable development team, but only a proper website quality assurance check provides the consistency of the finished product to the expectations.   Why Website Quality Check Is So Important In general, a quality check allows you to analyze your website's 'health' by detecting all the bugs and bottlenecks that need to be fixed. It will help you to make your project better and provide website visitors with the best user experience. With the help of website testing, you'll be able to evaluate your web platform performance and identify whether it meets your clients’ demands and expectations. The key task of the QA website check is to define the scope of work and help in creating a strategy for troubleshooting and implementing improvements. In fact, a website quality assurance check is your audit before the next stage – fixing and enhancing your website. Besides obvious upgrades you also get: Saved costs: you fix issues before they become real problems and can lead to malfunctions and website fails; Saved time: poor website user journey can also damage your reputation, so winning back your customers trust (as well as attracting the new ones) may take months; Market competitive advantage: since you provide a better customer experience and build trustworthy relationships with your clients taking care of their convenience; Boosted brand loyalty and customer satisfaction: it all results in higher customer conversions rates, and increased revenue. Of course, it is logical to carry out such an inspection at the development stage or immediately after it, before the release. However, this is not always possible, and over time, even a stable and smoothly working site requires regular maintenance. Website QA Checklist: Essential Areas to Analyze First of all, it should be noted that QA begins with an audit and site analysis, which results in an individual QA strategy. The list below is not exhaustive but includes key factors that affect the health of a website.    
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