Elevating restaurant service with innovative tech
The hospitality industry is highly competitive, with customer experience playing a crucial role in business success.
Rock & Serve is a flexible and customizable solution designed to meet the diverse needs of the restaurant industry. Its advanced functionality and user-friendly interface make it ideal for small cafes, standalone restaurants, and large chains.

TECHNOLOGIES
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4 membersSERVICES USED
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2021Enhancing restaurant operations through technology
Slow service, miscommunication between staff, and difficulties in order management, especially during peak hours, usually lead to longer waiting times, ordering errors, and ultimately to a negative impression of the restaurant experience and significant revenue losses.
AnyforSoft’s main task was to develop an optimal solution that would solve crucial issues:
- Slow communication between the guest and the staff and forced long waits (menu, order, bill). Nowadays, everything happens fast. A long wait for an order, bill, or waiter’s arrival equals a negative review.
- Ever-increasing operating costs. In such a highly competitive business, you need to offer something special and cutting-edge to stay on top. Operating costs are always a headache for entrepreneurs, and it’s a double challenge in the volatile restaurant environment.
At the same time, some improvements were also required:
- Boost service satisfaction and increase the number of repeat customers. Traditional service models often lack personalization and interactivity, so increasing customer retention requires new and special approaches.
- Ensure maximum visitor safety. The global pandemic has led to the need to reform many of the usual solutions, such as the transition to electronic menus. Safety is one of the most important criteria for evaluating an establishment today.
- Improve and optimize the menu.


Redefining restaurant service with tech
While developing a comprehensive solution, the team took into account the needs of both the owner of the restaurant business and the customers. The challenge was to find a reasonable balance between a customer-centric tool and some sort of marketing CRM system. The specialists focused on three main elements.
Seamless guest-staff communication
Instead of searching and waiting for a waiter, a customer just scans the code and presses the call button. A flexible notification system allows for the speed of staff reaction and improvement of the service in the hall.
Customizable selling menu
Everything that can only be presented in the dish card is already integrated:
- High-quality images and descriptions for each dish.
- Allergen filters and ingredient transparency.
- Recommendations based on customer preferences.
- The ability for guests to mark favorites and reorder with ease.
Collection and analysis of statistics
Restaurant owners and managers gain access to real-time data insights, allowing them to make informed decisions. With built-in analytics, they can track:
- Peak service hours and staff efficiency.
- Best-selling dishes and customer preferences.
- Order trends to optimize inventory and menu offerings.
We combined cutting-edge technology with user-centric design to deliver an app that empowers restaurants of all sizes, from small cafes to large chains, to achieve their service and efficiency goals. This blend of customer convenience and business intelligence ensures restaurants not only meet but exceed modern dining expectations.

Building a scalable, high-performance solution required a carefully selected tech stack:
- Backend – Node.js, MongoDB for a robust and scalable infrastructure.
- Frontend – React and Svelte for a seamless, interactive user experience.
- Communication & Automation – Telegram Bots to enable real-time staff-customer interactions.
- Design – Figma for UI/UX prototyping and user-friendly interface design.

Functionality
The development process was highly agile, focusing on iterative improvements based on client feedback. By adopting best practices in software engineering, our team ensured Rock & Serve was both scalable and future-proof.
Remote waiter call
Remote waiter call
Guests can summon staff effortlessly from any location within the restaurant with just one button.
Advanced features for creating a selling menu
Advanced features for creating a selling menu
Incorporation of visual aids, dietary filters, and personalized recommendations.
User-friendly text customization
User-friendly text customization
Restaurants can tailor the app’s text to align with their branding.
Convenient order management
Convenient order management
Options to save favorite dishes and simplify bill splitting enhance convenience and satisfaction.
What we have accomplished
The deployment of Rock & Serve’s application has yielded significant positive outcomes:
36%
Increase in Customer Lifetime Value
55%
Boost in staff productivity
3 Months
To deliver MVP
The development process was highly agile, focusing on iterative improvements based on client feedback. By adopting best practices in software engineering, AnyforSoft ensured Rock & Serve was both scalable and future-proof.
Have something similar in mind?
We specialize in developing innovative digital solutions tailored to your industry’s needs. Whether you’re looking to streamline operations, enhance customer engagement, or launch a market-leading product, we’re here to help.