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How to Choose a Technology Stack for Digital Publishers to Boost the Business

Analyzing the last decade, it is necessary to recognize that the future lies in digitalization. Ability to get information instantly, order food, get an appointment with your doctor, buy tickets and, of course, read news about the life of the country and celebrities through the Internet and gadgets became a big part of daily routine. The transition from paper newspapers and magazines took place a few years ago, and yet a glossy or printed version can still be found on store shelves. However, new, exclusively digital publications are being created every day. So how to gain an advantage in conditions of high competition? Thanks to technology. Well, not quite. Thanks to the well-integrated, well set up, and well-maintained innovative technology. Let’s take a closer look at them and find out how to select a technology stack with programming languages that perfectly meet your requirements. Backend: Start with A Proper Base Digital business has several main rules, the first of which is maximum reliability and availability of content. And it's not about fact-checking and proofs, but about the work of the platform where the content is posted. Server Choosing a tech stack small startup publishers don't usually care too much about web server issues. Their capacity is still insufficient to equip individual rooms and purchase equipment. They can also use secure virtual servers that will fully meet the needs of the business. When the volume grows, it is necessary to invest in this segment. The technical stack for medium and large companies in the field of publications will differ significantly. In addition to the necessary equipment, they will also need powerful software: secure, and reliable, with constant support. The choice should be very wise, most often these are products of large companies (which is not cheap, but completely justified). Ready-made box solutions, same as a tech stack one, also can be used, but without constant maintenance, they can become the Achilles heel of the whole publishing platform. Think twice before starting the full-cycle web development process, right tech stack can become the advantage you’ve been looking for. Cloud Storage Cloud storage is usually associated with virtual servers, so it is considered that such technical solutions are more appropriate for enterprises or medium-sized companies. However, the capabilities of cloud storage go far beyond one option. Maintaining even a small data center will be costly to any digital publisher, and storing, managing and maintaining your own block in cloud storage will be a smarter use of the budget. It also will be very useful if you plan to create a web app or mobile app. Usually, the main reason for cloud hosting solutions doubt is security. However, modern storage facilities provide a high level of security thanks to the latest protocols and technologies. Moreover, all the responsibility for data retention lies with the provider, that is why it should be chosen with special care. In addition to the obvious savings, the integration of cloud storage opens up many opportunities for the team: access from anywhere, the ability to quickly and easily share data with colleagues, and transfer large files in minutes without worrying about their integrity. A fun fact: your web application will also have better performance with cloud solutions. You can use public, private, or hybrid storage, choose a rate that meets the needs of your business and then easily expand the storage without significant additional costs or operational problems. Feel free to apply to a web development service company for consulting and choosing or creating the best fitting option for your business. Content Management System When you choose a tech stack your next thought would be about content. The logic here is quite simple: having a business based on content, you have to deal with it well. How to do it better than through a convenient and reliable content management system? Many free systems can supplement your tech stack and provide you with the necessary set of options. The main disadvantage of free solutions is vulnerability and unreliability. So, there are two options: custom development from scratch or fully customizable CMS from the list of the most popular. Custom web development will be useful for those who have very specific needs and the use of standard solutions does not allow them to be fully met. And keep in mind, it is pretty expensive. A large number of modules and built-in options for ready-made solutions, like Drupal or WP, usually take into account not only the basic options of digital publishers (posting and editing content, design and addition of graphic files, etc.) but also additional functionality that is enabled as needed. This is a better and more affordable solution for many publishers. And by the way, these CMS can also be integrated with your inner digital systems and software, just be sure you've used proper programming languages and tools to make it seamless. Moreover, the same rules can be applied to the database management system as well. Backend is just the beginning. After taking care of the security, reliability and convenience of your platform, go to the next part: meeting with the client.