Thousands of people visit live exhibitions, festivals, concerts, and other events daily. While these events may be dedicated to different causes and include people of varied interests, there is one thing they have in common: all of them can benefit from implementing technology.
Event apps have transformed the industry and proven to be a powerful tool that benefits event organizers and attendees alike. With a quality application, you can guarantee better audience engagement and experience while facilitating event organization processes.
As a company that has built dozens of media and entertainment solutions, AnyforSoft would like to dedicate this article to event app development. It discusses this process in detail so that you can learn how to create an event app from scratch.
Without further ado, let’s get started.
How Event App Development Benefits Event Planners and Attendees
Why develop an event app in the first place?
Speaking from the business perspective, with the ever-growing event industry, your software is very likely to be in demand. According to the MarketsandMarkets report, the event management software market is expected to grow to 14.1 billion dollars by 2026. Thus, if you manage to develop a quality product, you can count on significant profits.
Also, let’s not forget about the benefits that your application will offer to both event attendees and organizers:
Improving attendee experience. An event mobile app will accelerate the check-in and check-out processes, guide visitors around the event space, answer their questions, and much more.
Collecting valuable data for event creators and organizers. With built-in analytics features, event management apps provide valuable insights to organizers so that they can evaluate their planning and marketing efforts.
Better networking. App users can use your application for networking purposes. For example, they could communicate with their potential business partners or discover people with similar interests. If you encourage them to spend more time in your application, you will be able to effectively promote any upcoming events.
Managing feedback. Event planning apps can analyze whether a certain event was successful by collecting reviews and opinions from attendees. You won’t have to rely on external platforms and pay them for feedback collection.
Effective promotion. Another benefit of event app development is that such apps can grab the attention of potential attendees before a particular event even starts. For instance, you can encourage discussions to increase engagement or organize a giveaway to promote the event.
Whether you plan to build an event app with a custom design or want to develop simple aggregating software, with the right approach, you can bring value to users and effectively monetize your product.
