Choose Powerful Analytical Tools
Many ready-made e-commerce platforms already contain analysis tools; however, their effectiveness may be insufficient or lower than specialized analytical software offers. This is why you shouldn't underestimate the importance of analytical e-commerce integrations.
The main task is to optimize the user journey, and the online experience in general, to increase conversions and, therefore, profit. You will be able to study customer behavior, get important insights and metrics (session duration and traffic, bounce rate and performance of individual landing pages, etc.).
By choosing the right analytical tools, you can:
- identify bottlenecks on the path to purchase;
- which pages customers leave;
- what products are added to the cart but not purchased.
Having found out this and much more, you will be able to make the necessary changes to the site and adapt your business to the behavior and needs of your target audience, thereby influencing your financial results.
Integrate Safe Payment Gateways
There are two types of payment integrations for an e-commerce site: it is on-site payment or redirect integrations. What do customers want? Quickly and safely pay for the goods without fear that their financial data may fall into the hands of fraudsters.
If you choose redirect gateways, you get additional data protection, i.e., it is provided by a third-party payment service provider and the customer is aware of it. However, the process itself is somewhat inconvenient: after choosing a payment method, buyers are redirected to a new secured page, where they are authorized, and after completing the payment, they return to the store page. All the e-commerce platform owners can do here is to integrate their logo into the page, just to let them know that they are still with the buyer, but this is where the customization options are limited.
Direct payment on the site is an additional risk for the buyer, and a challenge for the seller, because all financial transactions are performed on his servers, and he needs to take care of a high level of protection for classified data. However, on this page, you can indicate discounts and store promotions, special offers for the client, which will boost customer engagement and profit.
Interact, Entertain, Support
The ways to support and interact with customers today are very diverse: from live chat and help desk to managers in social media. Today, integrated e-commerce solutions with social networks go far beyond registration through a social media account and the ability to share a product or page.
Recent research states, that more than fifty percent of global internet users at the age from 16 to 24 use social media to learn more about brands (55.9% female users and 51% male users).
So, now it is a full-fledged way of communicating with the client, both directly and indirectly. You can directly answer their questions and comments under posts and in private messages, and share your ideas, news, and promotions from your account pages. Moreover, social networks are becoming a tribune or even a trading platform for certain product groups or brands.
Also, use e-commerce integration with social networks to let customers leave a review or comment on the product without having to fill in the required fields (for feedback). It saves him time and gives you more data to analyze and improve the site.
Important note: while live chats have been replaced by chatbots in recent years, it is important to allow the client to speak to a live manager if the need arises. This allows the client to feel that his opinion (or problem) is as important to you as his money.
Promote And Advertise
No matter how thoughtful, interesting and exciting a marketing strategy is, most of the success always depends on the chosen marketing integrations for promotion and advertising. Pre-paid and free services offer a wide range of options that a business owner may need.
SEO optimization of content and images, promotion in social networks or through influencers will always come to your aid. And you can automate some of the methods, and do some manually. What should be improved is the newsletter as one of the most efficient e-commerce integrations. It solves several problems at once:
- helps to convert new customers;
- offer special deals to boost sales;
- allows promoting new products;
- let you ask for review and feedback.
Also, e-commerce integration software for Ads can drive more traffic to your e-commerce site and amplify your business reach.
Automation and integrated e-commerce solutions reduce costs and optimize your business, but remember to do this smartly: don't rush to implement everything at once.
Optimize Inventory Management
Inventory management software deserves special attention. At first glance, it seems that this is required by large companies, while scarlet and medium-sized businesses can get by with ordinary tables. However, with proper third-party or custom e-commerce integration for inventory management, you will avoid overstocking, wasted space, or overselling.
You can use different software for different stores and carry out reconciliation, but centralization of all warehouses is the most optimal solution. Otherwise, your workload is constantly prohibitive as you need to replicate, sync or update inventory for each store. In addition, the use of tables during peak (or holidays) days can be a problem: due to the use of fragmented data, you may not always know the exact number or location of your products.
By integrating a third-party solution into your regular system, you get more time for your business growth thanks to transparency, synchronization and real-time visibility. Important options for such an application:
- convenient inventory management;
- analytics-driven inventory forecasting;
- barcoding and scanning;
- analytical tools and reporting;
- settings and customization.
Provide Convenient Shipping Experience
On paying for goods for customers, active actions end and passive waiting begins: all they can do is track their parcel from the store's warehouse to their door. While for sellers, it’s usually just the beginning: the order must be processed, packaged and dispatched.
And there are also two options here: use third-party carriers, popular and trusted providers, or organize your own shipping department. In the first case, you give customers a tracking number and a link where they can track their parcel; in the second: this all happens on your website in the buyer's personal account. To implement this path, you need an e-commerce custom integration solution with the following set of features.
Common features of an e-commerce shipping software solution:
- order management;
- inventory management;
- rate and discount comparison among carriers;
- labels, picklist, and packing slips printing;
- shipment tracking;
- analytics and reporting.
When choosing one of the delivery methods, remember: the convenience of your client should come first. Everyone wants to receive the goods on the day they order – you need to find a way to make it happen. Developing e-commerce website integration can be a costly investment, but it is your contribution to future success and increased brand loyalty.
Whether you are starting your e-commerce business, transforming or building a large online sales corporation, you should choose your e-commerce integrations wisely. Use the advice from this guide or refer to our consultants who will help you choose the right toolkit for you, develop and implement it into your e-commerce platform