Beauty E-Commerce Website Development

Last updated on 24 November 20218 min
Rogneda Kniazhina
Technical Writer

The beauty industry undergoes serious changes every year. Both makeup and skincare products are gradually starting to fulfill more significant functions, equal to solutions that used to be available only in the offices of plastic surgeons and dermatologists. It is for this reason that the demand for beauty products is gradually increasing. The average age of the consumer is also decreasing (a whole niche of makeup for children has now appeared), and the number of target audience subcategories is also expanding (male beauty products are a surprise to no one in today’s world).

It is also absolutely logical to shift from brick-and-mortar stores to online platforms, where skincare and make-up goods are available 24/7. Moreover, according to forecasts, by 2023, the share of online stores in the beauty and personal care sector will grow to 48% in the United States.

Beauty E-Commerce in Numbers

With the emergence of Instagram, more and more people are becoming dissatisfied with their own appearance. Previously, this kind of intense self-doubt was mainly experienced by women, but nowadays men are also prone to problems related to their bodies. A survey back in 2016 showed that only 28% of men and 26% of women were completely satisfied with their looks.

At the same time, this century’s beauty industry continues to rapidly make money for its companies. The niches of dietary supplements, portable beauty devices for home use, and standard beauty products like face creams and lipsticks have constant new developments and formulas. A well-chosen marketing strategy allows millions of people to be excited about new products.

beauty industry market statistics

How fast is the beauty industry growing? Back in 2020, it was estimated at $483B and grew to $511B by 2021, moreover, it’s predicted to exceed $716B by 2025 or even $784.6B by 2027. How is this achieved and why now? In fact, there are several key factors behind the growth – or even boom – of the beauty industry. Digital channels are now more important than ever before, beauty bloggers on Instagram and YouTube share their opinion about different products, worldwide shipping has become available, and bundle purchases have become an exciting adventure. What's more, customers' behavior has also changed: they are willing to pay more for better quality and service. The task of an online beauty store now is to provide all this, taking into account the needs of a specific target audience.

So, if you have an idea of how to surprise and attract buyers who care about their looks, you should definitely think about custom beauty e-commerce web development too.

Online Beauty E-Commerce Platform: How to Do It Right

The technical side of course is very important: you should take care of the stability and accessibility of your site, the security and safety of your customers' personal data, optimized workflow, payment options, and so on. Leave it to a software development service company, their expertise will save your time. What you should focus your attention on are the next few points. Consider this a checklist for a skincare and makeup store.

Choose the format

To begin with, decide on the format of your future online store: will it be multi-brand, or do you want to focus on one or two brands? The answer, in fact, is quite simple: if you have established contact with wholesale suppliers of at least 30 brands, this is an excellent reason to develop an online supermarket. Your main task here is to offer the best prices and the fastest service. The second option is to offer customers a more limited range of products from one beauty brand (or perhaps two or three from the same niche). In this case, your site should be presented in the format of an online guide for solving a specific problem. That is, the marketplace itself becomes only an auxiliary tool for your visitors and serves to meet their needs. At the same time, your main activity should be focused on providing unique information, for example, recommendations for combating the signs of aging skin or acne. In this case, you can create a selection of skincare products that actually work to appear in your recommendations.

Invest in design

Your website’s design will depend on which category of products prevails. Suppose you build an information site for those who are looking for solutions to problems related to skin aging (offering, of course, a carefully selected range of anti-age products). In this case, it would be advisable to design the site using medical paraphernalia (white, blue or green color scheme, discrete fonts, images of test tubes, etc.). Conversely, if this is an ordinary multi-brand store, you will definitely need to use the trendiest shades, place promotional photos from the latest collections by well-known makeup manufacturers (of course, ones that you offer for sale), as well as create a convenient navigation and search system, with a variety of filters and criteria.

Optimize User Journey

The engagement of your site is the key to high conversions, increased loyalty to your store, and profits. Therefore, you should consider the logic of the customer's journey in advance. No more long questionnaires and registration. A few steps: integration with social networks allows you to "pull up" all the necessary information, and the user to register in two clicks. Always be on their side and try to anticipate their wants and needs: recommendations and tips are your best friends in this. Simplify the purchase process as much as possible: add goods to the cart, confirm the info, choose a delivery method, pay using one of the payment systems – if your path involves more steps, think it over again. Provide your customers with timely support. While most users statistically prefer to resolve issues in live chat, they will not refuse to receive instructions or an answer from the chatbot if it takes a matter of seconds.

Become Beauty and Skincare Best-Seller: Be Generous and Unique

Along with the structural and systemic planning of the future beauty e-commerce site, it is necessary to pay attention to other points, for example, product presentation and selling techniques. Here are some quick tips.

essential features of beauty commerce platforms

Quality Product Descriptions

The way you present your products will play an enormous role in shaping the conversion rates for your platform. So, for hypermarket sites, developers are increasingly using mega-menus, as well as creating a lot of filters for the most convenient search. If we talk about product pages, they should be extremely informative and useful for buyers (this is a job for a content manager). Using high-quality images taken by a staff photographer would be a great advantage, as well as adding tabs with the composition and reviews of the product. And, of course, let’s not forget such effective methods as the “people who bought this product also purchased...” carousel or the history of the viewed products.

Make The Cart Convenient

Most ready-made CMS engines provide the cart functionality by default. However, in order to make beauty e-commerce website development as productive as possible, experts recommend using additional tools. In particular, such marketing add-ons as reservation of products for an hour, sending email notifications with reminders about abandoned products in the user's cart, and an instant generator of promotional codes, etc., work particularly well. The main thing is not to overdo it by making the pop-ups and messages unnecessarily intrusive.

Enable Coupons, Discounts, Referrals

Do not underestimate the desire of buyers to receive a bonus, discount or gift for their main purchase. In the beauty industry, it is considered a good form to add to customers' order samples of similar products or an additional kit (if they purchase for a certain amount). However, a well-thought-out system of discounts for regular customers and a referral system for attracting new ones will bring you more benefits. In fact, your customers become your representatives: they are already happy with your store and create better advertising.

Having provided the options described above, feel free to contact the developers: you will definitely have not just an idea, but a vision of your future business. If you are looking for professionals to create a customized solution, we would be happy to help you.  Anyforsoft’s e-commerce web development expertise allows building a competitive, easily customizable and scalable solution that will fully comply with all requirements for UI and UX.

Integrating social network APIs

In order to simplify the registration procedure on your site as much as possible, link the API of well-known social networks. This way you can not only reduce the number of steps needed to perform the target action, but also increase the security of the authentication procedure.

Connecting a chat bot

If you want your service to boast a top-notch level of service, it’s not enough to offer next-day delivery, a flexible system of discounts and fairly low prices. The customers should also be given, among other things, the opportunity to consult sellers in live time mode (for example, to order products that are currently not in stock, or to ask for advice regarding the choice of a particular product). You can do this by creating a special chatbot. Such live chat software solutions automatically generate answers to the typical questions - for example, how long is the wait for the product, while for the most extraordinary questions they connect the buyer with a human representative.

MAC homepage

And of course, when you create your beauty commerce website, do not forget to use all sorts of SEO and other modules aimed at increasing the size of the average check: women make impulsive purchases quite often, so such marketing features show very good results.

How Much Does Creating a Beauty Commerce Website Cost?

And now a few words about the cost. In fact, it depends on the number of products presented, the design, the hours spent working on the backend, the cost of the hosting provider’s services, and ultimately the need to develop several language versions. Regarding minimum prices, if you engage Eastern European developers, this service will cost you about $20,000. Of course, the final cost will be determined only after discussing the customer’s requirements with the development team.


To summarize, as you can see, the specificity of beauty website development mainly lies in a thorough approach to the site’s design. If you are looking for professionals to create such a solution, we would be happy to help you. Our company Anyforsoft specializes in building online stores based on the Drupal platform in completely different commercial business niches. Therefore, you can be absolutely sure that you will receive a competitive, easily customizable and scalable solution that will fully comply with all requirements for UI and UX.

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