#3 Interactive Offers
Guest engagement is also among emerging restaurant technology trends. Should you pay more attention to the nice interior, unobtrusive music, and monitors with various videos? Of course, these are important components of an in-house restaurant, but the main purpose of a visit to you is to have a delicious meal.
Therefore, the main task is to make the dish appetizing for the client even before he made an order. Interactive restaurant menus are a winning strategy for both indoor serving and motivating online orders. Pay as much attention as possible to UX/UI design. Remember, striving to provide as much useful information as possible, you run the risk of missing the main thing: the appearance and readability of the menu page. Everything should be as convenient and accessible as possible from any device.
Some restaurants already apply interactive touch screen tables. This is a convenient tool for posting:
- Photos of a dish from different angles
- More information about its composition
- Calorie content and content of proteins, fats, and carbohydrates
- Included allergens, etc.
You are not limited to one page or a few lines, and the guest has enough information to make a choice.
#4 Customization Features
Dining experience customization opens new opportunities for restaurant owners. Personalized recommendations based on preferences, previous orders, or viewed items are no longer hot news. For the restaurant industry, this is now the same must-have as it is for e-commerce best practices, for example. But this is where two restaurant industry technology trends can be combined: engagement and customization.
Restaurant technology services allow providing visitors with personalized orders. Let your guests or customers "assemble" the dish themselves. This option is already widely used in fast-food restaurants, where the customer chooses the ingredients for sandwiches or salads, but why not go further and give this choice everywhere?
Moreover, the "remove product" option in the app or website, or interactive menu on the table will be useful for those who avoid eating a certain category of foods, allergens, or ingredients: gluten, sugar, lactose, cheese, nuts, etc. Suggest vegetarian alternatives with a selection of meat substitutes. Thus, you not only take into account the preferences of the guest but also allow them to practically take part in the preparation of their dish.
#5 Customer Reviews and Loyalty Programs
Reviews from your visitors have a very big impact: they can attract or scare away potential new guests or regular customers. Most often, open platforms or social media are used for such a review.
Allow your customers to leave a review directly in the application or on the website. This will show your openness and willingness to listen and hear your visitors. The feedback form should be simple, understandable, and easy to find. Do not try to fit a huge questionnaire - only the most important points. You can also send an email with a request for feedback.
Another important aspect is customer loyalty programs for restaurants. As a rule, these are special conditions for regular customers:
- Happy hours
- Special holiday offers
- Favorable conditions for booking or delivery.
Also, some restaurants' loyalty programs may include a referral system. In addition to the obvious advantage in the form of higher profits, the restaurant owner also gets an excellent tool for interacting with the client and the opportunity to collect additional data on their eating habits and preferences, important events, and more.
Hope these restaurant technology trends will help you to shape or enhance your business, and if you need reliable restaurant app developers to implement or estimate your project, feel free to contact our managers.