We’ve partnered with media and education companies across the globe. Our clients include industry giants like Verifone and Netscout.
What people say about us

USAWith the AnyforSoft team’s help, the company is able to forecast demand on inventory better. The team members are professional and service-oriented, treating the company as their own and doing what’s necessary to accomplish their tasks. The team’s project management style is also highly commended.

USAI was pleasantly surprised by the quality of their developers, yet what I found the most impressive was their project management. AnyforSoft team took time to learn our expectations and technical needs. They’re a perfect size, big enough to provide quality resources, yet small enough for management to jump in when needed.

Having AnyforSoft outsourced team on board reduces costs and boosts competitiveness. Their commitment to client satisfaction is their biggest strength.

Our product discovery process
A new project idea requires a lot of attention at the very beginning of its development. Apply to product discovery services and delegate it to professionals. We will conduct a comprehensive analysis and develop a flow that will underlie a custom strategy and new product development. Critical steps in the process include:
- Research & study: target audience and market needs to have a clear understanding of the future product value;
- Define & prioritize business goals: an actual starting point of the project – what is it all about;
- Clarify the success criteria: for end users and stakeholders to have a clear product vision and avoid rework or misunderstanding;
- Creating a minimum viable product: a clickable prototype that allows to test of hypotheses and finding pain points;
- Building project roadmap: planning the project scope, development team, technology stack, costs, deliverables, etc.
Why do you need product discovery for project?
Too many risks are a common issue for startups and enterprises when starting a new product or line. One of the core product discovery phase tasks is to eliminate them, but it also helps you to:
- Clearly understand and visualize the project’s goals;
- Make knowledge-based decisions;
- Fit the product to the market ideally based on in-depth research;
- Optimize budget and reduce development costs (for additional feature implementation or possible reworks);
- Make more precise forecasts of future ROI and outcome;
- Adjust your strategy according to recommendations from experienced specialists.

Discovery phase benefits
Meet customers' needs
Be on the same page with your customers and bring them a product that really solves their problems.
Make smart decisions
MVP is a great option to test your product, collect feedback, and make changes during development, not after it.
Decrease costs and time-to-market
Good user research on the project discovery phase saves you up to 30% of your budget and shortens the development time.
Reduce risks
Deep exploration of hypothesis, market, and real users’ needs allows you to identify and overcome possible bottlenecks and pitfalls, enabling you to reduce risks to a minimum.

Who is engaged
We always thoroughly approach the team composition for cooperation, choosing only experienced employees and considering the project’s specifics. The efforts of the product discovery team are aimed at achieving the best possible result:
- Stakeholders: Product owners or their representatives to synchronize and have a clear project vision.
- Business Analysts conduct market research and fit the product to trends and users’ needs, visualize customer expectations.
- Project Manager monitors and administers the software development process from the initial stage.
- System Architects & Tech Lead make sure the solution can be technically implemented, to define the technology stack.
- UX/UI Designer ensures an intuitive and smooth user experience.
Technologies we work with
Angular
CSS
GATSBY
Graph QL
Jest
JQUERY
React
PWA
TypeScript
Firebase
Supabase
PHP
Flutter
Acrobat
Adobe After Effects
Adobe Illustrator
Avocode
Figma
InVision
Adobe Photoshop
Sketch Industry expertise
We always keep abreast and follow the industry trends and development, focusing on a few to bring maximum benefit to our clients.
Media and Entertainment
Our product discovery process allows for transforming a business idea into a successful product due to a comprehensive analysis and attention to detail. Moreover, we keep abreast of the dynamic Digital Media industry to provide you with up-to-date info and solutions.
Education
Software product discovery services are a must for those who aim to build an educational app. Having broad expertise in the discovery stage, AnyforSoft will help you analyze the market, identifying the needs and pain points of your target users. That way, you will be able to create a competitive solution that will resonate with your customers.
E-Learning
E-Learning is one of the most competitive industries. To ensure that you defeat your rivals, you shouldn’t neglect the software product discovery stage. We will find weak points in your competitors’ applications and help you build a superior solution with no flaws.
FinTech
FinTech software is complex and tricky. The discovery phase will help eliminate possible mistakes in development and therefore minimize expenses. AnyforSoft will analyze tools developed by your competitors and find their weaknesses to capitalize on so that your product gains a significant competitive advantage.
E-Commerce
E-commerce requires state-of-art solutions to fit the customers' expectations and provide them with a smooth and innovative experience. Our software product discovery services aim to explore your consumer, their priorities, and preferences to find the best way to satisfy them.
FoodTech
For FoodTech software product discovery stage offers software solutions that meet customers' rapidly growing demands. We find the right solution to reach specific goals and make the final product flexible, robust, and successful.
FAQs
Why shouldn’t you skip the project discovery stage when starting a new project?
In fact, the answer is on the surface: to avoid mistakes and possible failures, reduce risks and anticipate potential pitfalls. The discovery phase saves money and time.
What is the next stage after product discovery?
According to the newest product development process, the next stage is creating a product strategy, which is necessary for the successful development and launch of the product.
What are the common research methods?
Among the main research methods are competitive analysis and interviews, market and target audience research, surveys, testing, and more.
What is the duration of the product discovery phase? How much does it cost?
The duration and cost of the discovery phase vary from project to project and depend on the complexity and innovativeness of the idea, the methods of its implementation, and the wishes for the final product.
What types of projects work best with software product discovery?
Literally, any. Any project can only benefit from the discovery phase regardless of size, industry, or topic.
How long should the product discovery phase last?
In fact, there is no such thing as the terms of the project discovery phase because it must be constantly extended: the product must remain modern and receive timely maintenance and updates. If we talk about the discovery phase for a new product, the terms here vary from several weeks to several months.
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