NetherlandsThe impact of the new CMS has been huge. There is more harmony and efficiency, and we have higher-quality components than before. This also allows us to work better together across the company.
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Media & entertainment software development services
01 OTT streaming platform development
Gain a streaming platform that requires reliable video delivery across devices. Audiences experience smooth playback, even as traffic and content volumes increase.
02 Content management
Rely on content workflows that require structured ingestion and controlled publishing. Release cycles stay predictable, with fewer metadata errors and last-minute manual fixes.
03 Monetization platforms
Operate advertising systems that require precise ad delivery and clean data flows. Revenue scales without playback interruptions or reporting discrepancies.
04 Personalization
Use personalization that requires accurate user data and fast decision logic. Content discovery improves, which increases viewing time and return visits.
05 Data platforms
Work with analytics that require real-time visibility into platform performance. Product and monetization decisions are based on signals, not assumptions.
06 Media apps
Deliver audience-facing apps that require fast interfaces and stable integrations. Consistent performance supports repeat usage and long-term engagement.
07 Interactive experiences
Support live platforms that require low-latency delivery and synchronized interaction. Viewer attention holds through peak moments instead of dropping mid-stream.
08 Gaming & metaverse adjacent
Extend into interactive platforms that require real-time systems and flexible architecture. New formats launch without disrupting existing media products.
What we have accomplished
In what media or entertainment platform are you interested? Share your ideas, and let’s find out the best way to approach its development.
Why choose Anyforsoft?
Proven delivery across media platforms
AnyforSoft, as a media software development company, has delivered production platforms including a news portal, a sports media solution, a news aggregator, and a ticketing platform. This breadth reflects experience with different content models, audiences, and operating constraints.
Media expertise embedded in decision-making
AnyforSoft’s team applies domain knowledge from publishing, sports media, and aggregation when shaping architecture and workflows. Key choices around content flow, performance limits, and monetization are made deliberately at the start.
AI expertise proven in editorial workflows
AnyforSoft applies AI to generate first drafts from multiple sources, support editorial review, and scale content output without quality loss. This includes controlled prompting, human-in-the-loop workflows, and flexible model selection to improve results over time.
Case study: AI-assisted content scaling for a news platform
AI was introduced into an editorial workflow to increase content output without lowering quality. The goal was efficient scaling while preserving editorial standards.
Outcomes:
- +25% content production
- Human-in-the-loop AI workflow
- Editorial quality preserved
- Personalization-ready foundation
What people say about us
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Our media and entertainment software solutions
Broadcasters
Audience fragmentation makes distribution and monetization harder to control, requiring coordination between linear and digital channels. A unified platform approach keeps programming, ads, and reporting aligned across formats.
Studios
Content output grows faster than release planning, which requires visibility into rights, versions, and schedules. A centralized operating model keeps launches predictable and distribution under control.
Sports
Live events leave no margin for delay, requiring low latency and synchronized fan interaction. A real-time streaming approach keeps viewers engaged throughout peak moments.
Audio
Large catalogs and recurring royalties demand accurate metadata and dependable reporting. A structured audio platform keeps discovery consistent and payments transparent.
Gaming
Communities expect constant activity, which requires real-time systems and scalable engagement tools. An interactive-first approach sustains participation beyond single tournaments or streams.
Brands
Owned media initiatives struggle without direct access to audience data and content control. A brand-led platform model turns campaigns into measurable, ongoing engagement.
Competitive capabilities built into the platform
Most media platforms launch with similar core functionality. What separates competitors over time is how well operations scale under pressure. These capabilities help keep the operating platform controlled as complexity grows.
Content supply chain automation
Content supply chain automation
As content volumes increase, manual ingest and preparation quickly become constraints. Automation spans ingestion, transcoding, quality checks, metadata, and distribution. Publishing stays fast even when release schedules intensify.
Multi-territory catalogs and AVOD scheduling
Multi-territory catalogs and AVOD scheduling
Regional expansion introduces overlapping rights, formats, and timing rules. Territory-aware catalogs, enriched metadata, EPG generation, and AVOD logic handle these variations. Global rollouts remain coordinated while monetization stays consistent.
Multi-tenant partner portals
Multi-tenant partner portals
Partner ecosystems add scale, but also operational friction. Self-service portals replace manual coordination with structured access to content, analytics, and rights. External collaboration grows without slowing internal teams.
Accessibility workflows
Accessibility workflows
Reaching broader audiences raises accessibility expectations across markets. Captions, subtitles, dubbing, and audio descriptions follow defined production paths. Inclusive delivery becomes dependable instead of reactive.
Anti-piracy and content protection
Anti-piracy and content protection
Expanded distribution increases the risk of unauthorized use. Fingerprinting, watermarking, monitoring, and takedown systems operate continuously. Content value remains protected as reach and exposure grow.
Platform-level operational alignment
Platform-level operational alignment
Over time, disconnected systems create hidden fragility. Shared operational logic ties together content, monetization, partners, and protection. The platform stays manageable as scale and complexity rise.
Media software development: our steps
Product discovery
Goals, constraints, and success criteria are defined to remove uncertainty before development begins.
Architecture definition
The platform structure is outlined to support content workflows, monetization, and scale.
Platform development
Core services are implemented and integrated into a single operating platform.
Platform validation
The system is tested under real-world conditions to confirm performance and stability.
Production launch
Deployment is completed with monitoring in place to ensure a reliable release.
Continuous evolution
The platform adapts as content volume, regions, and business models expand.
Looking for a media software development company that knows media well?
We’re ready to discuss your journey as soon as you talk to us.
FAQs
Yes, absolutely. Our media and entertainment software development team has extensive experience implementing server-side ad insertion (SSAI) and dynamic ad insertion (DAI) technologies. We integrate with major ad servers, including:
- Google Ad Manager
- FreeWheel
- SpotX
- Other leading ad platforms.
Our solutions support programmatic advertising, ad personalization, frequency capping, and detailed reporting. We build systems that seamlessly insert ads into live and on-demand content while maintaining playback quality and ensuring accurate impression tracking for AVOD monetization.
Content protection is critical for media businesses. We implement industry-standard DRM systems, including Widevine, FairPlay, PlayReady, and multi-DRM solutions that work across all devices.
Beyond DRM, we deploy comprehensive anti-piracy measures such as:
- Forensic and dynamic watermarking
- Token authentication
- Geo-blocking and device limits
- Content monitoring and takedown APIs
- Integration with anti-piracy services.
Our security approach is multi-layered, protecting your valuable content assets while maintaining a smooth viewing experience for legitimate users.
Yes, as a custom media software development company, we specialize in creating seamless integrations with existing content management systems. Whether you’re using WordPress, Drupal, Adobe Experience Manager, or proprietary CMS platforms, our development team can build robust APIs and connectors that enable data synchronization, content publishing workflows, and metadata management.
We also offer hybrid approaches – keeping your existing CMS for certain functions while extending it with custom modules for media-specific capabilities.
What monetization models do you support?
We build flexible platforms that support all major monetization models and hybrid approaches:
- AVOD (advertising-based) — ad insertion, programmatic advertising, sponsor integrations.
- SVOD (subscription-based) — recurring billing, subscription management, free trials, tiered pricing.
- TVOD (transactional) — rental and purchase options with time-limited access.
- Hybrid models — combined approaches for revenue optimization.
Most importantly, we create platforms that allow you to test different approaches, segment audiences, and optimize revenue. Our payment integrations work with major processors and support multiple currencies and payment methods globally.
The duration of creating a software product for an entertainment company varies depending on the project’s scope and complexity. A simple solution can be developed within a few weeks. The release of complex and large projects, like feature-rich mobile applications, may take months. To receive an accurate time estimate for our multimedia development services, please contact us and tell us more about your product idea.
As with timelines, the cost of media and entertainment software development services also depends on the size and complexity of the project. Before estimating it, we need to know what technologies will be used to create the product, how many team members will be involved, and the number of hours required to complete the development.
Our latest insights
Let’s create an outstanding product together
Your idea is just one click away from implementation! Tell us more about it and let’s create a top-notch media and entertainment software project together!
let’s talk
Anatolii
CEO
Vlad
Business Development Manager