AnyforSoft will be attending HashtagHigherEdUK 2026, a dedicated forum for higher education marketing, communications and student recruitment professionals, taking place 14–15 April 2026 in Birmingham, UK. Our VP of Business Development, Vladyslav Zdravchev, will represent the company at the event.
The conference is an opportunity to deepen our understanding of where higher education institutions stand today — their priorities, pressures, and the gaps their current tools leave unaddressed. This continues a journey we started in 2025, when we surveyed admissions teams across 744 colleges to map the real operational challenges they face.
AnyforSoft has spent 15+ years building software solutions for higher education institutions, including Imperial College Business School and Delaware County Community College. But the landscape is shifting.
Universities today compete in a market shaped by new pressures:
- Prospective students increasingly use AI to search for institutions, compare programs, and make enrollment decisions
- Marketing and recruitment teams are navigating a visibility landscape that is moving beyond traditional SEO and website traffic
- Admissions teams face growing operational complexity with tools that were not built for today’s pace and volume
Marketing, recruitment, and admissions teams are navigating these shifts in real time — often without the tools to match the pace of change.
How universities adapt their digital capabilities to stay visible, credible, and competitive is exactly the conversation we are coming to HashtagHigherEdUK 2026 to be part of.
If your institution is facing these challenges, we would be glad to meet in person in Birmingham.