News platform optimization for higher engagement

CHALLENGESeamless migration without compromise
As a growing news platform, KharkivToday needed a more modern and user-friendly website to keep up with audience expectations. While the existing platform functioned well, there was room for improvement in terms of design, content management, and multimedia capabilities.
The editorial team sought a more efficient publishing workflow, while users would benefit from a more intuitive reading experience.
Additionally, ensuring platform stability, security, and seamless integration with third-party services was essential for long-term growth.


SOLUTIONOptimized migration and enhanced UX
To address these issues, AnyforSoft implemented a comprehensive platform upgrade by migrating to Drupal 8 and integrating Thunder CMS. The key improvements included:
- A fully redesigned UI/UX for intuitive navigation and enhanced user engagement
- Implementation of Thunder CMS for simplified content management and publishing workflow
- Mobile-friendly, responsive frontend and backend themes for seamless accessibility
- Advanced multimedia handling, allowing easy embedding of images, videos, and social media content
- Improved security and stability with the Drupal installation
- Integration with Google AMP for better content distribution
- Enhanced publishing tools, including a scheduling system for content planning
With these improvements, KharkivToday now operates on a more stable, secure, and user-friendly platform, ensuring a better experience for both readers and content creators.

As a result of the redesign and migration, KharkivToday experienced a 11% increase in website traffic and a 14% rise in the time users spend on the platform. The improved stability, security, and user-friendly interface contributed to a more engaging and reliable news portal.
With these improvements, KharkivToday now offers a more engaging and efficient experience for users and editors.
ACHIEVEMENTSWhat we have accomplished
Our efforts resulted in notable improvements in key digital publishing metrics.
11%
site traffic growth
14%
increase in average session duration



