Digital transformation for Europe’s leading theatre producer

Managing websites across multiple countries came with challenges in consistency, efficiency, and scalability.

Stage Entertainment’s regional websites operated independently, using different technologies and analytics, making management complex. Whenever a new show was announced, the team had to build a website from scratch, and each show had a different UI/UX, leading to inefficiencies.

A cohesive multisite platform was the only way to simplify and unify digital operations.

To address these challenges, AnyforSoft became a technical consulting partner, delivering a Drupal 8 multisite solution that brought all Stage Entertainment’s properties under one unified platform.

• Drupal 8 multisite implementation – Consolidated all regional websites into a single, scalable system.
• Centralized content management – Enabled streamlined workflows and content reuse across different websites.
• Customizable UI/UX components – Standardized design elements while allowing flexibility for local adaptations.
• Seamless migration process – Integrated diverse online properties while maintaining unique regional needs.
• Collaborative development approach – Regular on-site visits and close coordination with Stage Entertainment’s product team ensured smooth implementation.

By unifying all websites, Stage Entertainment gained a more scalable and efficient platform, improving collaboration across regions.

Successful digital transformation requires close collaboration, and this project was no exception. Throughout the development phase, AnyforSoft worked closely with Stage Entertainment’s team to ensure seamless execution.

During the project, our team visited Stage Entertainment’s office in Amsterdam, while their Head of Product spent time at our offices. These meetings played a crucial role in strengthening our understanding of business needs and aligning the technical solution with strategic goals.

By fostering close collaboration, we delivered a cohesive, scalable platform that empowers Stage Entertainment to work more efficiently across teams and regions.

The new multisite platform transformed Stage Entertainment’s digital ecosystem, making it more scalable, efficient, and adaptable to business needs.

• 2+ years of successful collaboration delivering scalable digital solutions.
• 5 websites developed and launched, unifying the brand’s digital presence.
• The digital impact award nomination for innovative digital transformation.
• Faster website creation using reusable components, reducing costs and increasing productivity.
• Seamless show launches with no need to build new websites from scratch.

With offline ticket sales impacted, the new digital platform became the primary revenue channel, ensuring business continuity and growth.