Transforming Biotech company's digital presence

Glycostem approached us with several key challenges that needed addressing in their website redevelopment:

1. Their existing website failed to reflect their evolution as a company and recent rebranding efforts.
2. Content management was challenging for their non-technical team members who needed to create and modify pages.
3. The user experience was outdated and didn’t effectively communicate their scientific breakthroughs and research.
4. They needed to enhance corporate visibility and reputation to connect with potential partners, investors, and patients.
5. The website required multilingual capabilities to serve their international stakeholders across Europe and beyond.
6. The site architecture needed optimization to improve visitor engagement and information accessibility.

Since Glycostem operates in the highly specialized cell therapy field, it was crucial that complex scientific information be presented in an accessible yet authoritative manner, balancing technical accuracy with clear communication.

For this project, our team worked closely with Glycostem’s marketing department and scientific advisors to ensure both brand alignment and scientific accuracy. The collaboration process included:

• Multiple discovery sessions to understand Glycostem’s unique value proposition and target audiences.
• Creation of several design prototypes, followed by iterative improvement cycles.
• Regular stakeholder meetings to ensure the scientific content remained accurate while becoming more accessible.
• Content workshops to help structure information in a user-friendly manner.

This collaborative approach ensured we could deliver a website that balanced scientific credibility with effective communication.

After careful consideration of Glycostem’s requirements, we selected Drupal 8  based on several factors:

• Drupal’s robust content management capabilities make it ideal for their non-technical staff.
• The framework’s flexibility allowed us to create custom content types reflecting their specialized needs.
• Built-in multilingual support accommodated their international audience.
• Scalability to grow with the company as they expand their research and clinical trials.
• Strong security features to protect sensitive information.

We implemented a paragraph-based website-building system that empowers Glycostem’s team to easily create and edit pages through an intuitive interface, arranging content blocks, images, and other media without requiring technical knowledge.

We also integrated several third-party tools to enhance functionality:

• Google Maps integration with geolocation recognition.
• Social media platform connections.
• Analytics tools for monitoring site performance and user behavior.
• Contact form integration with their CRM system