By 2035, immersive technologies such as augmented, virtual, and mixed reality are projected to reach a global market value of 1.2 trillion dollars. What once seemed experimental is now becoming a standard component of workforce and institutional training. AR and VR are entering mainstream use as effective tools for building real-world competence in controlled, repeatable […]

Universities face a serious challenge: fewer students apply to college each year. This “enrollment cliff” means schools can no longer send the same generic messages to everyone and expect good results. Each potential student is now incredibly valuable, and universities can’t afford to lose them because of boring, impersonal communications. To solve this problem, universities […]

 The enrollment cliff is no longer a distant forecast. For large, established universities, the impact may still feel far off. But for many small and mid-sized colleges, the signs are already here: fewer applicants, tighter budgets, tougher conversations with leadership. How can admissions teams respond? Technology, especially AI-powered automation, helps relieve staff pressure, engages the […]

The Role of AI in Higher Education AI is reshaping industries worldwide, but higher education is not keeping pace. While enterprise AI adoption climbed from 55% of organizations in 2023 to 78% in 2024, fewer than 10% of universities have formal AI policies. What is the reason for such hesitation? The 2025 EDUCAUSE AI Landscape […]

From Common App to CRM: Making Sense of Structured and Unstructured Applicant Data Your admissions team just downloaded 3,000 Common App submissions. Each one contains essays, financial aid forms, and activity lists that could tell you whether Sarah is passionate about sustainability research, if Marcus needs merit-based aid to attend, or whether Taylor’s leadership experience […]

Personalization Challenges with Common App Applicants — and How to Solve Them Each year, more than a million students submit applications through the Common App. For admissions teams, it’s a helpful tool – it consolidates key academic records, activities, and demographic details in one standardized format. But that standardization is also the problem. When every […]

Schools and universities are adopting AI-powered tools faster than ever, from adaptive learning platforms to predictive analytics. Without any concerns, artificial intelligence is changing how institutions work. But this rapid growth leaves many education leaders with the same question: What are the pros and cons of AI in education? The benefits are clear: more personalized […]

When you’ve already invested in an LMS, SIS, website, and a dozen other tools, creating a student portal might sound like overkill. Another system to maintain. Another login to remember. Another layer of tech. Instead, a portal might serve as a bridge, one that collapses the distance between all the moving parts of the student […]

Quantity or quality? Admissions officers hit both, and it comes at quite a price. Ask admissions managers if they have a minute to grab a cup of coffee between reviewing applications and calling applicants. You’ll hardly get an answer — they’re already buried in the next stack of documents. This doesn’t have to be the […]