Iryna Maksymova

Universities face a serious challenge: fewer students apply to college each year. This “enrollment cliff” means schools can no longer send the same generic messages to everyone and expect good results. Each potential student is now incredibly valuable, and universities can’t afford to lose them because of boring, impersonal communications. To solve this problem, universities […]

From Common App to CRM: Making Sense of Structured and Unstructured Applicant Data Your admissions team just downloaded 3,000 Common App submissions. Each one contains essays, financial aid forms, and activity lists that could tell you whether Sarah is passionate about sustainability research, if Marcus needs merit-based aid to attend, or whether Taylor’s leadership experience […]

Personalization Challenges with Common App Applicants — and How to Solve Them Each year, more than a million students submit applications through the Common App. For admissions teams, it’s a helpful tool – it consolidates key academic records, activities, and demographic details in one standardized format. But that standardization is also the problem. When every […]

Schools and universities are adopting AI-powered tools faster than ever, from adaptive learning platforms to predictive analytics. Without any concerns, artificial intelligence is changing how institutions work. But this rapid growth leaves many education leaders with the same question: What are the pros and cons of AI in education? The benefits are clear: more personalized […]

Smart, fast, and 24/7 available – AI chatbots are quickly becoming the go-to tool in the e-learning industry. Whether helping students with tough questions, organizing training programs, or offering personalized support, these digital assistants are changing the way we learn.  But what exactly makes chatbots in e-learning so valuable? And what makes them different from […]

So you’re trying to decide between a Learning Management System (LMS) and a Content Management System (CMS)? You’re not alone. Many companies, educational institutions, and even individual course creators face this exact dilemma. The terms “LMS” and “CMS” get thrown around interchangeably, but they actually serve very different purposes. So, how do you know which […]

Finding the best small business learning management system (LMS) can be overwhelming with so many options out there. But the right LMS can streamline employee training, offer engaging learning experiences, and meet your business goals without breaking the bank. In this guide, we’ll go through everything you need to know about choosing the perfect LMS […]

In today’s digital learning environment, educational institutions rely on software to manage both learning and school operations. Two of the most important platforms they use are the Student Information System (SIS) and the Learning Management System (LMS). While they may seem similar at first glance, as both systems perform important functions in education, each has […]

AI News Aggregators and Automated Journalism: Threat or Opportunity? In 2022, the University of California, San Diego conducted a study and found that the average American consumes about 34 gigabytes of data and information every day. This is equivalent to 100,000 words we hear or read daily. Now, imagine how this data has grown to […]