UAZ contest

http://www.uaz.ru/75

Drupal 7, Contest, Voting, Promo Campaign

A promo campaign website with 8 different contests for users with a voting system to win the UAZ automobile.

Challenges:

  • To work closely with a marketing division of a big automotive company
  • Create a user-friendly voting system
  • Upkeep the contest stability during the whole promo campaign

This was our first experience in working with the in-house marketing department of a big automotive company. They’ve provided us with a general concept and were delivering the designs. Our goal was to serve as a back-end partner. We’ve nailed out the general idea of a contest website and build it using an agile approach. At the end of each iteration, our Client had a chance to modify the product and test with his real users.

Aside from that, this project gave an extensive knowledge of contest techniques and tools. We’ve learnt a lot about such promo campaigns and how to apply contests to them.