BlogMary Novak
Mary is an EdTech digitalization expert with a passion for transforming educational experiences through innovative technology. With a deep understanding of the latest digital trends and tools, she excels at helping educational institutions and organizations implement effective digital strategies.
5 min
How To Use Google Analytics Module in Drupal
Note: The Drupal Google Analytics module is deprecated since June 6, 2023. It has become the Google Tag Drupal module. Thus, some information provided in the article is irrelevant today.
Website owners are extremely attentive to website statistics and analytics. In order to measure their SEO and marketing efforts, they monitor their site's traffic, exit rates, bounce rates, dwell time, the number of web page visits, and other critical Google statistics and metrics. And to enable such tracking activities, they use Google Analytics.
Google Analytics is one of the top tools that provides you with accurate data about your website. Google Analytics and Drupal websites can now cooperate successfully thanks to an amazing built-in module!
Let’s check out how to use the Google Analytics module in Drupal and start collecting data for your marketing campaigns!
Google Analytics: a Tool for Your Business Transformation
The number of Drupal modules is huge. The dedicated community has created powerful solutions for dealing with both development and organizational tasks. One obvious advantage Drupal has is that it can be used by a non-technical person. Thanks to this feature many enthusiasts have started running useful Drupal websites without even a basic understanding of what markup is.
Every business has a target, purpose, and well-defined aim. Google Analytics Dashboard is a great product for making sure your efforts were not just a waste of time. This tool lets you track the progress of your site, draws your attention to problematic elements, and helps to improve the overall performance of your site.
We have prepared 5 main reasons why you should start using Google Analytics for your Drupal website.
Measure the Traffic
People come to your website from various places. Somebody has read about you on social media, others have found your Drupal site at the top of search results. If you use online advertising or implement an email marketing program, they may be the sources of traffic as well. With a Google Analytics account, you will be able to see where most of your visitors come from and focus on the channels that bring you the most traffic.
Study the Keyword Report
The keyword report is one of the most useful Google Analytics statistics. You need to use relevant keywords to optimize and improve your visibility on a search results page. Crucially, those keywords have to be the most frequently used ones. Google Analytics informs you about relevant keywords that may help you gain positive results. Additionally, the service suggests to you what keywords to add to get your advertising campaign to a higher level.
Get to Know Your Audience
Just imagine: you can get full information about your visitors and the steps they take when clicking on your website. With a Google Analytics account, you get access to this data! GA reveals the visitors’ location, gender, and age for you. It helps you understand whether this is a returning visitor or a newcomer. With all this website's traffic data, you are able to adapt the web pages to your visitors’ specific needs.
Know the Weaknesses
The information about your visitors is not everything you need. As we have mentioned above, with GA, you also get the opportunity to find out more about their journey on your web pages. The Drupal Google Analytics module demonstrates what sections the visitors are interested in, what attracts them, and what scares them away. A clear understanding of exactly where the visitor ends the journey will shed light on your website’s weaknesses. And once you identify them, you can fix them.
Get Valuable Insights for Free
Many of the tools that measure website analytics cost you a fortune. The price can vary from $12 to hundreds of dollars depending on the functionality they provide. However, you don't have to pay a penny to add Google Analytics to Drupal. Setting up a Google Analytics account is completely free.
With this tool, you will be able to optimize your Drupal website in many ways, increasing its efficiency.
How to Integrate Google Analytics in Drupal
Note: The Drupal Google Analytics module is deprecated since June 6, 2023. It has become the Google Tag module. Thus, some information provided in the article is irrelevant today.
This step-by-step guide on how to install Google Analytics in Drupal will help you set up the tool without a development team.
1. Create your account on Google Analytics and log in.
Log in to your account or create one if you have not used GA before.
2. Connect your GA account and your website.
The next step is to connect your Drupal website to the GA account. At this stage, you also get the script and user ID. Add this information to your website and continue to the next step.
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